Going up
Client: Channel E4
Brief: 3D modelling and animation
A 10 second short story is not as easy as you might think. The time rushes past and camera movements, cuts and angles are painfully apparent if they’re not right.
This entry for the E4 Estings competition was created by Jon, our creative director in Lightwave 3D and After Effects in a very short space of time and he found the process quite cathartic. Jon created an E-partment block where E-folk floated gracefully around watching quirky retro film footage 24/7, surrounded by electric colour-changing wallpaper!
Visit: Vimeo
Football Life Magazine | design // photography
Football Life Magazine design
Client: Football Life
Brief: Design & artwork | social media | photography
Ex Chelsea player of the year, Ken Monkou engaged Advantage to design and layout the first ever edition of new lifestyle magazine Football Life. The prestigious 180-page title made its debut at Chelsea FC’s elite venue ’Under the Bridge’ to a rapturous welcome on 19th July.
From the humble kitman to world famous superstars, Football Life offers a unique voice within football by providing an in-depth appraisal of its subject matter whilst remaining objective, honest and insightful.
The agency was also responsible for various incidental graphics as well as its media pack.
Visit: twitter
AMH | fashion brand
AMH branded clothing
Client: Ashley Marc Hovelle
Brief: sub-branding | design | artwork | animation
Upcoming fashion brand AMH has commissioned Advantage London to assist in developing the AMH brand and sub-brands as well as create artwork and patterns for their AW13 and SS13 collections. The agency recently devised the sub brand ’AMH2O’ – a collection of water-resistant garments – and has reworked the supporting marketing material for the AMH Look Books. An animated sequence was also produced as part of the promotional material for both online use and iPad.
AMH is renowned for up-beat collections, driven by such inspiration as the 90s club scene in Ibiza. New collections continue in a common vein, with positive, uplifting and witty twists on music, lyrics and popular culture.
The brand has been widely published in contemporary press including VICE, Nylon Guys, Men’s Health and Shortlist. The collections are available through Top Man, ASOS and other outlets, while also on sale through the AMH online store.
Visit: ashleymarchovelle.com
V-Festival | official photography
V Festival official pics
Client: Nine Yards
Brief: branding / web site design / photography / social media
Advantage were asked to shoot the V Festival again this year. Armed with an AAA pass a blizzard of shots were taken both back and front of stage, shooting anyone or anything that moved.
Wading through Carling beer cups as usual, the weather at Chelmsford threatened proceedings and led to Beyoncé’s late arrival, but there were some great performances and entertainment abound. Great vibe!
Visit: V Festival images | Facebook
Eclecstasy | a photographic odyssey | Jon Lucas
Eclecstasy™ from Jonathan Lucas on Vimeo.
You may be aware that creative director Jon Lucas, as well as fuelling the creative output at Advantage London, is a well known and respected photographer, frequently putting his skills to use for the agency when the need arises. One of his personal areas of interest is urban sport and, more specifically the study of movement and the ways in which it can be portrayed.
Having shot with many very special individuals from the world of sport and urban athletics, he has now put together (after much delay being busy for others) a brief showreel named ’Eclecstasy’ featuring, as you might imagine, quite a spread of subject matter. The sequence is a mere 1:50secs long and is available on both YouTube and Vimeo.
Freemove | brand // animation
Fluid ID
Client: Freemove
Brief: Branding | animation | tagline
Advantage has created the visual identity and video intro sequence for parkour park design specialists Freemove as well as devising a snappy strapline.
Leading industry animation software Lightwave 3D was used for the modelling and animation.
Visit: freemove.co.uk | vimeo
Scandfit lingerie | brand // website
Scandfit shapes up for ladies with enhanced curves
Client: Scandfit
Brief: branding / web site design / photography / social media
British designer Rachel Atkinson approached Advantage to create a brand, photography and website for her new range of post-surgical lingerie.
Recently featured in the Daily Mail the new garments offer a unique level of support and comfort for ladies with scarring following surgery. The range includes a G-string, Shorts and Bra in Lace and Satin.
"I wanted to create something that was super sexy but still practical enough to be worn under a t-shirt." - Rachel Atkinson
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